Brands + video

Photo by Bruno Massao

It’s easy for a lot of companies and people that brand plays a huge part when building up a company and it’s reputation. From amazon to McDonald’s - Brand plays a huge part in their everyday operation. It's easy for a brand to get lost in the sea of information, but those that can capture the attention and emotions of their audience are more likely to succeed. A key tool for this is video - it's a powerful tool that can help brands build an emotional connection with their audience.

The biggest asset that a brand can using video as a tool is that it is a story telling device - not just another way to promote their products or services. Through video, a brand can share their values, their mission, and their personality. They can show their customers who they are and what they stand for, creating a personal connection that goes beyond a simple transaction or service. 

The biggest benefit that video content has for a brand is that it can be incredibly engaging. It's a form of content that can capture an audience's attention and hold it for a longer period of time. This is apparent from Tik Tok (short form media) to Youtube (long form media). It allows a brand to showcase their products or services in a way that's both informative and entertaining.

When a customer watches a brand's video, they are not just learning about the product; they are also being entertained and engaged, which makes them more likely to remember the brand. Duolingo, Ryanair and Bose are all great examples of creating video content that truly engage their audiences.

Photo by Pixabay

Another key benefit of using video content is that it can help build trust. Trust is the foundation of any successful brand-customer relationship. Through video, a brand can demonstrate their expertise and provide valuable information to their audience. They can also showcase their customer service by addressing common concerns or questions. When a customer feels that a brand is knowledgeable and cares about their needs, they are more likely to trust that brand and become a loyal customer.

Finally, video content is an excellent way to increase brand awareness. By creating compelling video content that resonates with their target audience, a brand can increase their visibility and reach more people. When a video is shared on social media, it has the potential to go viral, reaching a much wider audience than traditional marketing methods.

To wrap up - video content is an essential tool for brands that want to connect with their audience on a personal level. It allows a brand to tell their story, showcase their products or services, and build trust with their customers. By creating engaging and emotional video content, brands can increase their visibility and build a stronger brand identity that resonates with their audience.